microsoft corporation research paper
Assignment Instructions
Use Microsoft Corporation as Multinational Corporation (MNC) and complete the following:
Introduction
- State the purpose of your research paper and the case study MNC (Microsoft Corporation) and the SBU/Business segment (Productivity and Business Processes) you have selected to evaluate.
- Briefly explain what will be covered in your paper.
- What theories and analytical techniques are evaluated in your paper?
- Include detailed application of theories and techniques in your case study application.
- Identify the Microsoft Corporation’s generic or base strategy (as defined in the text readings) and explain the overall direction for the corporation. What corporate guidelines are provided to the strategic business units?
- Select one strategic business unit (Productivity and Business Processes) within the Microsoft Corporation as your focus:
- What is the basic business model? How do the activities in the business model fit together?
- The most effective technique to use to answer these questions is to create a table or figure to illustrate how the elements fit together. Examples: customer segments, value proposition, revenue stream, customer relationships, channels, key activities (processes), key resources, key partners, cost structure.
- Assess the success of the SBU business model; how well has it been performing?
- What is the basic business model? How do the activities in the business model fit together?
- Analyze the underlying competitive trends that have affected the SBU.
- Identify any radical shifts that have occurred within the industry in the last five years and explain how those shifts affected the SBU.
- Identify key company resources and explain how they are deployed within the SBU.
- Assess how well the SBU aligns with the corporate generic strategy.
TheoryCase Study Application
Reminder: Be sure to clearly articulate your analyses and support your case study with information from multiple sources.
Requirements
Your submitted assignment must meet the following requirements:
- Length: Minimum of 2500 words (Title page and references page not included)
- Format:Follow current APA guidelines for style and formatting; include a cover page, appropriate headings, and a reference list.
- References:Use a minimum of five (5) peer-reviewed journals, practitioner journals, and other references not included in the required course readings—one (1) on theory and four (4) on your case study organization. I have attached the grading criteria for this paper so that you can cover all criteria for a best grade.
- Include the attached two articles in your discussion and cite them
- Also, attached is the grading criteria for this paper to guide you
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