exercise 6m
In Chapter 6, you learned about banner advertising. For this exercise, you need to visit a Web site you frequent that includes banner (display) advertising. News sites (e.g., Dallas Morning News) and magazines (e.g., Better Homes & Gardens) often have display ads but you can find display/banner ads on many types of sites. Spend some time exploring the site and analyzing the display advertising you see. Select three different display ads on the site for further analysis.
NOTE: including images of your selected ads in your reply can save you a lot of work trying to explain the ad…especially the one you select for testing. I posted a separate thread this week with instructions for including an image in discussion messages (and other tips to save time and attract attention to your threads)…
To receive credit for this exercise, REPLY to THIS message and answer the following questions.
- What site did you visit? Why did you choose this site? Why do you think this site uses display advertising?
- For each of the ads you selected, describe the persona the ad is targeting. Identify the value propositions and call-to-action(s) in each ad.
- Select one of the ads and identify at least three elements of the ad that could be tested with an A/B split. Which element would you test first? Why? Describe how you would test that element.
- Explain your feelings and reactions to this assignment.
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