visual argument 1
1_choose any Subject in the life or A movie . Talk about it in MLA format .
2_need it in Visual Argument . write 3-4 pages .
3_ support your writing with pictures ” photos ” related with the subject .
4_ Ethos , logos , poths.
Visual Argument Prompt (Choice No. 2):
This assignment encourages you to go beyond only
considering the words in a text -its linguistic content- and to
also observe how visual elements, such as graphics,
typography, color, and placement, contribute to meaning and
persuasion. Visual arguments surround us in life and online. In
our daily lives, we are frequently confronted by advertising
with very little linguistic content that is still highly persuasive.
This project will help you to:
Come to understand that your audiences, your purposes,
and your contexts should motivate your linguistic and
visual choices
Cultivate your visual literacy
Learn some of the basic elements of design
Prompt:
This project has two parts: a visual argument and
a project assessment reflection.
Specific Requirements
Your visual argument must include:
□
Be primarily visual rather than linguistic. It can take almost
any form: a painting, an advertisement, a poster (for movie,
concert, or app), a comic strip, a sculpture, a photograph,
a video, a computer generated image or animation, a
collage, etc.
□
Consider: an emotional appeal, an appeal to credibility,
an appeal to logic
□
A visual representation of that purpose and claim which
communicates not only the overall idea, but employs the
strategies we discussed in class
□
Support your claim through evidence, visual choices, such
as typography, color, placement, graphics, etc.
□
Appeal to a specific audience. Write about translating
linguistic claims into visual claims. How does your visual
support your project and purpose?
You will also compose a
short essay reflection
(2-3 pages)
in which you analyze the process you used to compose your
visual argument, composed of answers to the questions
below. Use essay format for this.
For your project assessment reflection, you must:
□
Write about the context. In what ways does your visual
argument appeal specifically to the audience you
identified? That is, how do your design choices persuade
your audience?
Components
to
Consider:
Assignment
Possibilities:
1.
Photographic
Essay:
Create
a
series
of
photos
serving
your
purpose;
must
present
images
that
appeal
to
one
of
the
Aristotelian
appeals.
2.
Movie
or
Concert
Poster:
Create
a
poster
staring
your
choice
of
text.
3.
Ad
Campaign:
Develop
an
advertisement
campaign
for
your
specific
text.
4.
Editorial
Cartoons:
Design
a
series
of
cartoons
and
captions
for
the
text
of
your
choice.
Requirements
for
Essay
Reflection:
1. MLA Format
2. Length: 2-3 pages
3. If you include sources, they
must be cited properly in
MLA format, and be
included on a works cited
page.
4
□
Write about how you used Ethos, Pathos and Logos.
Remember these? How did you appeal to ethos, logos,
and/or pathos in your visual? Which of these appeals is
the strongest? Why?
□
Ethos: What does your choice of medium say about
your ethos? How are does your design reflect
your character? Do you convey your ethos
through typography? Color? Some other way?
□
Logos: How does your visual rely on logos? Can
your readers easily understand your visual? Does
your visual convey information efficiently? In
what ways do you appeal to logos? Through
typography? Color? Placement? Some other way?
□
Pathos: How does your visual appeal to emotion?
Do you convey emotion through typography?
Color? Some other way?
□
Write about the process. What was the most challenging
part of composing your visual argument? Why was it so
challenging? Briefly describe and explain one of the
significant revisions you made to your visual argument
after your initial draft. What is the most effective aspect of
your project? Have you deliberately adapted a standard
form in an unusual or creative way? If so, why?
5
Grading Rubric for Essay Final Draft
To grow as a writer, you must place close attention to feedback and note areas for growth. Please do not
interpret a “Well Done” or “Outstanding” as meaning that you no longer need to develop that aspect of your
writing. There is always room for growth!
Critical Thinking:
Inadequate
Developing
Adequate
Skillful
Outstanding
uses a critical voice to answer all
parts of the essay prompt and
show that you have thought
critically about the topic.
discusses complexities and does
not make things seem more
simple than they are.
considers multiple perspectives.
Central Idea:
Inadequate
Developing
Adequate
Skillful
Outstanding
has one controlling idea, stated
in a
thesis
statement early in
the paper that answers the
prompt and contains both limited
subject and attitude.
has multiple paragraphs with
a
topic sentences
that
develop the thesis
Support:
Inadequate
Developing
Adequate
Skillful
Outstanding
cites relevant support
from the
text—direct quotation and/or
paraphrase—to illustrate the
main point.
introduces cited information as
specified in
MLA style
.
≈
explains the connection
between the citation and the
point by analyzing information.
6
summarizes
and
explains
the
ideas in the text(s) for your
readers who are unfamiliar with
them.
Organization:
Inadequate
Developing
Adequate
Skillful
Outstanding
organizes ideas logically
and
follows a
clear
pattern of
development.
contains a
clear introduction,
body, and conclusion
.
Utilizes effective
transitions
between and within paragraphs.
Mechanics:
Inadequate
Developing
Adequate
Skillful
Outstanding
has limited proofreading and
spelling errors. (Errors MUST
NOT impede
clarity
and
comprehension
of text)
uses a variety of sentence
structures.
demonstrates
correct
MLA format
and citations.
has a
complete Works Cited
page
that demonstrates a
working understanding of MLA
citation requirements.
Final Essay Packet is
Complete with Rough Draft
Copies and Brainstorm
Yes No
OVERALL SCORE
Annotations
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