Public Relations
Directions:
1. To complete this assignment:
· Read the case study above.
· Assume the role as the Public Relations Director for Purple Cross of North Carolina.
o The CEO directs you to interview the Telehealth Director regarding the use of Telehealth with Mrs. Smith. The CEO directs you to create one thought-provoking question for each of the following topics:
· Meeting the health needs of Mrs. Smith
· Decision-making process for technology selected for Mrs. Smith
· Benefits and risks in using Telehealth technology for Mrs. Smith
· Cost and staff involved in using Telehealth technology for Mrs. Smith
o Note: Your questions must be original; not copied or modified from any source, including your textbook. Your questions cannot simply rephrase the topic.
o For each question, the CEO requires that you provide your rationale. Describe how the question will yield a thorough response, and not simply a “yes” or “no” answer.
· Any cited sources to support your rationale statements must be identified, using APA formatting.
· Prior to submission, review your responses to ensure that they contain no spelling or grammatical errors.
2. Submit the Week 4 Assignment via Blackboard by clicking on the “Week 4 Assignment” link.
3. Include the proper file naming convention:
· CMP105_wk4_assn_jsmith_mmddyyyy.
For each topic, write your question and rationale.
Topic: Meeting the health needs for Mrs. Smith
Your question:
[Write your response here.]
Rationale:
[Write your response here.]
Topic: Decision-making process for technology selected for Mrs. Smith
Your question:
[Write your response here.]
Rationale:
[Write your response here.]
Topic: Benefits and risks in using Telehealth technology for Mrs. Smith
Your question:
[Write your response here.]
Rationale:
[Write your response here.]
Topic: Cost and staff involved in using Telehealth technology for Mrs. Smith
Your question:
[Write your response here.]
Rationale:
[Write your response here.]