Public Relations

Directions:

1. To complete this assignment:

· Read the case study above.

· Assume the role as the Public Relations Director for Purple Cross of North Carolina.

o The CEO directs you to interview the Telehealth Director regarding the use of Telehealth with Mrs. Smith. The CEO directs you to create one thought-provoking question for each of the following topics:

· Meeting the health needs of Mrs. Smith

· Decision-making process for technology selected for Mrs. Smith

· Benefits and risks in using Telehealth technology for Mrs. Smith

· Cost and staff involved in using Telehealth technology for Mrs. Smith

o Note: Your questions must be original; not copied or modified from any source, including your textbook. Your questions cannot simply rephrase the topic.

o For each question, the CEO requires that you provide your rationale. Describe how the question will yield a thorough response, and not simply a “yes” or “no” answer.

· Any cited sources to support your rationale statements must be identified, using APA formatting.

· Prior to submission, review your responses to ensure that they contain no spelling or grammatical errors.

2. Submit the Week 4 Assignment via Blackboard by clicking on the “Week 4 Assignment” link.

3. Include the proper file naming convention:

· CMP105_wk4_assn_jsmith_mmddyyyy.

For each topic, write your question and rationale.

Topic: Meeting the health needs for Mrs. Smith

Your question:

[Write your response here.]

Rationale:

[Write your response here.]

Topic: Decision-making process for technology selected for Mrs. Smith

Your question:

[Write your response here.]

Rationale:

[Write your response here.]

Topic: Benefits and risks in using Telehealth technology for Mrs. Smith

Your question:

[Write your response here.]

Rationale:

[Write your response here.]

Topic: Cost and staff involved in using Telehealth technology for Mrs. Smith

Your question:

[Write your response here.]

Rationale:

[Write your response here.]

 
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